Launched Brightstar’s Latest Subsidiary into a Top Online Refurbished Mobile Phone Company

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Smarter had recently been acquired by Brightstar, a Softbank subsidiary, and was in need of hitting ambitious sales goals. To do so, it required they deploy some sniper-focused digital marketing strategies to make it happen.


First and foremost, Smarter needed a rebrand. Their website wasn’t converting well and the positioning of the brand didn’t encourage trust in this new-to-market tech reseller. We reworked the UX, re-skinned the website, and redesigned everything from their logo to packaging. The new site went live in June 2019 and resulted in a significant increase in conversions and sales.

The second focus was on heavy technical SEO with one goal in mind: maximizing organic traffic. Forty-five days of major reindexing led to a quick sales lift.

Given the high search intent for used smartphones, we focused on staying competitive within the Google Shopping environment. Aggressive price matching and price beating (via Minderest) led to a major increase in targeted traffic thus, increasing conversions. To maximize revenue per visit, we supported our successful Google Ads with Facebook remarketing campaigns.

Email automation flows were created via Hubspot to reduce cart abandonment drop-off, grow Smarter’s lead list, and increase conversion rates through timely, action-triggered communication.

We most recently introduced an affiliate marketing program that helped us leverage high domain authority website traffic on a performance-based level. This led to new opportunities to move inventory on a cost-effective, rev-share model.


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  • Consistent 30% MoM revenue growth
  • Grew conversion rate from 0.7% to 2.6%
  • Overall 10x ROAS via Google Ads
  • Growing 13x Facebook remarketing ROAS

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