Ad Creative

Beyond targeting and campaign structure, the most overlooked component of a successful Facebook campaign is the creative deployed. Taking the time to craft the right message and deploy impactful creative is the delta that influences your traffic cost (Facebook charges you as CPM but you influence the CTR through great creative). Let us bring your story to life through the creation of impactful digital ads.

Facebook Ad Buying

With an ever changing Facebook Ad buying landscape requiring daily optimization, it’s important to have the right team building and overseeing your campaigns. As a Facebook preferred agency, Evestar has all the up-to-date knowledge and support necessary to make sure your ad spend investment is spent efficiently. Our team has also managed over $50M of Facebook spend on a wide range of eCommerce verticals and monthly budgets (from $5k/month all the way to $3M/month). learn more

Google Ad Buying

The platforms and tools that Google offers still makes it the easiest environment to manage a complete digital marketing strategy. Acquiring new customers, retargeting users who are still in the interest phase, as well as capturing high intent buyers are all aspects of the Google Ads environment. Between Google Search, Shopping, Display, Gmail ads and more, The EveStar team is primed to maximize every ounce of value possible out of the Google environment.

YouTube Ad Buying

One of the fastest growing ad platforms since the pandemic hit is Pinterest. Often overlooked in a company's media mix, Pinterest ads enable us to zero in on users who are actively searching for relevant solutions/inspiration. Traffic cost (CPM model) is currently underpriced, making Pinterest an appealing alternative to the two Facebook and Google giants. Depending on your business, Pinterest can be a good third channel for both prospecting and retargeting, especially if you are predominantly targeting women.

Pinterest Ad Buying

One of the fastest growing ad platforms since the pandemic hit is Pinterest. Often overlooked in a company's media mix, Pinterest ads enable us to zero in on users who are actively searching for relevant solutions/inspiration. Traffic cost (CPM model) is currently underpriced, making Pinterest an appealing alternative to the two Facebook and Google giants. Depending on your business, Pinterest can be a good third channel for both prospecting and retargeting, especially if you are predominantly targeting women.

Email & SMS Marketing

Email marketing should account for close to 50% of your eCommerce revenue. If it isn’t, there’s a high chance you’re leaving money on the table. Evestar’s expertise in email marketing will help you increase revenue through the creation of campaigns, automated email flows, audience segmentation and deliverability monitoring. It’s crucial to keep a healthy email marketing environment and it goes far beyond a pretty image sent to your databases. There is a range of technicalities that Evestar can manage for you to maximize email marketing impact and revenue generation. Evestar is a Klaviyo Gold Master Partner and holds expertise in other ESPs like Mailchimp, Hubspot, ActiveCampaigns and many others.

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