Famous for its endless stream of short-form videos, TikTok enables access to a global stage where the brand can reach new audiences unlike ever before. From branded takeovers and targeted ads to hashtag challenges and more, this is one digital trend you most certainly do not want to ignore.
Wondering how to get started? Keep reading as we uncover our unique approach that’s proven to help brands profitably extend reach among new and existing audiences on TikTok.
There’s no shortage of advertising opportunities on TikTok. With ads starting as low as $5 per CPM, it’s the ultimate platform for brands looking to create a buzz without going over budget. However, much like any platform, it’s important to work with an agency who understands how to leverage the channel profitably.
As a strategic agency, you can trust Evestar to determine which paid channels make the most sense to focus on to grow your brand. Throughout our initial assessment, we’ll deep dive into your brand’s key metrics to see if Tik Tok is the right channel for you. This is what we look at:
First, we look at your product. The good news is that TikTok’s diverse audience makes it a strong channel for marketing almost any product. From fashionistas to foodies, you can leverage TikTok’s capabilities to hyper-target audiences based on age, gender and interest to sell your product.
When it comes to average order value we’ve found that products ranging anywhere between $50 and $80 perform best on TikTok. However–don’t let that number deter you as we’ve also seen $500 products exceeding their cheaper counterparts. The opportunity is there for your business to capture high-converting, high-quality traffic at very low spend. The key? Creating the right content that’s engaging and authentic.
Lastly, we study your target audience and how easy it is to find it on TikTok platform.
With TikTok’s increasingly diverse user-base, the possibilities to tap into new and existing audiences are currently endless. As one of the fastest growing apps in history, there will be even more opportunities for your brand to connect with potential customers in the near future.
To help you get more comfortable with TikTok, our media team put together a list of action items that we follow to launch TikTok campaigns.
First and foremost, we need UGC. So who’s creating this viral UGC content that people can’t help but consume? Users. So, to tap into TikTok’s success, the key is to make “addicting UGC content” that will go viral and sell your product. Without UGC, your ads will severely underperform or your dollars will be wasted, so this is an important first step.
As we’ve mentioned, TikTok is the land of marketing opportunities for brands looking to scale. Before running any
ads or campaigns, ensure you’ve set up everything correctly to maximize your tracking capabilities on TikTok Pixel:
Turn on API tracking to help optimize campaign performance. Keeping track of this data is important, as it offers valuable insights into your audience and how often they’re interacting with your ads.
If you want to maximize reach on TikTok, make sure to keep Maximum Data sharing on. Utilizing custom APIs shows data from TikTok’s partners’ servers as well as customer browsing data, ultimately making data blocking not as probable.
First, make sure your events are accurately defined so that you can track your ad’s impact. (You can double check if the Pixel is set up in the correct way using the TikTok Pixel Helper extension for your browser.)
Don’t have an Ad Account yet? Not to worry—we have a great post for setting TikTok that will provide you with all of the information you need to get started. If you’re thinking about launching your first campaign with TikTok marketing, the right question is: How do I structure my first testing campaign and what should I aim for?
If you want to succeed on TikTok, you need to thoroughly test campaign performance on a consistent basis. As discussed prior, user-generated content (UGC) in particular will be integral to your overall success.
TikTok will favor your ads if you give the platform the right piece of content that users will like and engage with. The strength of TikTok lies in the fact that it has the most intelligent AI capabilities, capable of identifying what users like and showing them the videos that they are most likely to watch. The ads must appear “native” to the platform. Taking all of this into account, we have identified the following must haves that each ad should contain.
Finding a TikTok Ad Agency you can trust to scale your business is difficult, but not impossible. You just need to know what to look for. Whereas some agencies will make bold claims, they won’t be able to back it up with the data and experience that we have.
We’ve put in the time and effort and scaled businesses to where they need to be. Time and again we have shown that we can take a business from the ground up in terms of profitability by utilizing our social media and ad spending knowledge.
Thinking of hiring us to help with your TikTok ads in order to help you scale? Schedule a call to talk TikTok Ads with Evestar!
Searching for a relatively low-cost advertising outlet with significant ROI? Look no further than TikTok.