In 2013, Lolita and her husband, Sergey Petrossov, co-founded JetSmarter, a private aviation booking platform. With Sergey as CEO and Lolita as COO, JetSmarter rapidly became one of the biggest and fastest thriving – not to mention most marketed – brands in the world. Within just a short amount of time, the powerhouse couple transformed their small, three-person operation into a 300-plus team “unicorn” startup.
As JetSmarter continued to disrupt the private aviation space, Lolita led all sales, marketing and branding initiatives, In addition to working with her in-house teams, Lolita contracted various digital marketing agencies.While outside firms chased impressions, JetSmarter’s in-house departments chased growth and profits with faster, more measurable results. It became clear how operating structures of traditional agencies couldn’t meet the demands of a startup with off-the-chart growth because they simply didn’t understand the business.
Along with her team of in-house marketing experts, Lolita implemented well-devised marketing and sales strategies until JetSmarter was triumphantly acquired by Vista Global, extending the group’s product offering into the $11 billion on-demand corporate flights sector.