Evestar is a growth agency that works with brands to build scalable, results-driven sales and marketing solutions.
Founded by Lolita Petrossov, co-founder and former COO of JetSmarter, Evestar is a forward-thinking alternative to the traditional and outdated models used by agencies today.
Get in touchWho we are
We’re disrupting the traditional “one-size-fits-all” marketing model to build a custom strategy designed around your company’s goals, target market and data.
What started out as a team of successful startup entrepreneurs, growth hackers and product engineers has now become an independent full-service digital marketing firm.
Our diverse team has years of experience in identifying and executing opportunities to scale a business consistently and rapidly and we are committed to delivering a personal and tailored service to each one of our clients – from billion-dollar startups to emerging brands.
And unlike your run-of-the-mill agencies, with our value-based compensation model, there are no unnecessary overhead costs or commission fees. And we will never push to sell you overpriced, unwanted media that we can take a cut from. We want you to view this partnership as an investment, not an expense.
We are serial entrepreneurs
Because we’ve been in your shoes, we understand your pain points. We’ve already made the mistakes (and learned from them), so you don’t have to. When you partner with us, we’ll point out the dos and don’ts of a successful digital marketing campaign and help you identify the pitfalls and benefits. You’ll get real advice, from real people and our diverse team will reverse engineer a plan to scale your business, and get you to your goal.
We focus on metrics that matter
For every dollar you input, there needs to be an output. So, whether it’s an ambitious revenue target, the launch of a digital marketing campaign or a full website redesign, tell us where you want to go, and we’ll create a strategic plan of action – tailored to your company. From dissecting your current strategy to identify flaws and missed opportunities, to building executing a growth plan, our rigorous metric tactics are backed by cold, hard data.
We dive deep into your business
An idea is nothing without execution. We are a collective of strategists, storytellers, designers, and builders that work closely with you and your team to conceive and develop a made-to-order growth strategy that drives scalable, result-driven solutions. We’ll execute the growth strategy for you, or work alongside your team to provide support where needed. From emerging startups to established multinational companies – and everything in between – we offer personalized growth marketing solutions for companies of all sizes.
Our story
A seasoned startup entrepreneur, Lolita co-founded JetSmarter, a private aviation booking platform, in 2013 with her husband, CEO Sergey Petrossov. Developing the brand from scratch, they grew it from a small, three-person team to a 300-plus “unicorn” startup. A disruptor in the private aviation space, JetSmarter rapidly became one of the biggest and fastest growing – not to mention, most marketed brands in Florida.
As COO and head of Marketing, Operations and Sales at JetSmarter, Lolita led many initiatives to drive sales and marketing performance, working with a variety of agencies – as well as with JetSmarter’s in-house team – to deliver.
From reputable, call-all-the-shots, big agencies, to the famous “your account’s our number 1 priority” tactic implemented by the smaller, boutique firms, size didn’t matter – the results were underwhelming. Meanwhile, our own marketing department’s data-driven approach was producing faster, larger and most importantly, measurable results.
While our team chased growth, our AOR chased impressions. That didn’t impress us much. Much back-and-forth later, we quickly learned that the operating structures of traditional agencies neither met the demands of a startup with off-the-charts growth, or delivered metrics that mattered – simply because they didn’t understand the core of the business.
And so, Evestar was born.
Our service packages
At Evestar, we believe in 21st century “Sparketing”; a unified environment where sales, product and marketing are driving the strategy. Sounds complicated? We’ve made it simple. This is why we’ve created four packages that incorporate all elements of sparketing to offer growth solutions to companies big and small.
The Blueprint
You have big ideas and big goals, but lack the structure, data insights and resources to take them to the next step. That’s where we come in. Literally. Through an intensive, two-day analysis where we assess your strategy to design a step-by-step growth plan built around your business’ unique needs. We’ll get down to the nitty-gritty to uncover what you’re doing wrong; from dissecting your competition’s strategy and how much you should be spending, right down to creative concepts, metrics and ROI goals. We set up a roadmap for success, so you can start executing on this strategy right away.
The Seeds
Our a la carte menu of services works well both together and on their own. So, you can take what your business needs, and leave the rest. If you’re just getting started, you might need website redesign and development with marketing automation. Deep in the business and ready to launch your first campaign? We can create the right content to drive your message. Not generating enough inbound leads? Stop relying on other companies to generate your leads, and let us create a strategy that brings you warmer prospects, at lower costs.
Shooting Star
Not ready to commit to a long-term relationship? Let’s start dating. Give us three months to prove ourselves and we’ll show you what Evestar can do for your business. The perfect plan for any company that generates consistent revenue, but is not scaling quick enough. We’ll build a digital strategy to generate leads via digital platforms, find new audiences (or grow you current one) and audit your creative to adjust messaging. Before we launch the campaign, we’ll make sure you have the right tools set up to manage a customer’s life-cycle journey. Let our team execute while you focus on your product and operations.
Agency of Record
Let Evestar be your in-house marketing team through a collective of copywriters, designers, content managers, SEO specialists, growth hackers and creative directors. We’ll put together a strong team of marketers to lead the right initiatives to scale your business and optimize your customer acquisition strategy. Unlike other agencies that only focus on marketing and creative, we will help you build a strong sales force, business development team and operations. We will create fluidity between all of the departments, that often companies lack.