Full Digital Marketing Management of a Leading Activewear Company
Noli yoga and activewear offers users both fashion and function. Made from luxe Italian fabrics, Noli clothing’s bold prints and flattering fits are perfect for the modern woman. While hitting a targeted niche with a quality product, Noli wanted more in terms of growth. By strategically increasing their digital advertising budget, our objective was to deliver a higher return on advertising spend (ROAS) and a higher overall return on investment (ROI). Through website optimization, digital media marketing and more, we aimed to scale Noli’s eCommerce business.
We rebuilt Noli’s entire Facebook sales funnel to maximize their ROAS. We also tested and leveraged their marketing creative, enhanced their website optimization and deployed a number of new digital media marketing initiatives.
Sales Funnel Rebuild
To lower Noli’s cost per thousand (CPM) and customer acquisition cost (CAC), we introduced worldwide targeting. Taking it one step further, we optimized our geographic targeting by running ads in only the top 25 countries.
We focused our efforts on the website to increase average order value (AOV) and conversion rate optimization (CRO). By leveraging a shipping fee incentive, we were quickly able to accomplish the former. In regards to conversion rate website optimization, we introduced exit-intent popups, enabled cross-selling features and increased lead capturing on desktop and mobile utilizing Privy and Attentive.
Other Digital Media Marketing Initiatives
Our Facebook sales funnel, website optimization and other digital media marketing efforts garnered impressive results for Noli.