2022 Guide to Setting Up Your 1st TikTok Advertising Campaign

April 22, 2022
2022 Guide to Setting Up Your 1st TikTok Advertising Campaign

So you’re looking to get started on your business’s TikTok journey? We’re here to help. At Evestar, we’ve had a track record of success in TikTok advertising, and we’d love to assist you in your goals to grow your ecommerce business with social media. Many people aren’t sure where to begin with their TikTok marketing goals, but that’s where we come in. We’d love to get you started with our inside knowledge on how to set up your first TikTok advertising campaign. Keep reading to discover the right steps to launch your TikTok marketing.

TikTok Ads Manager: A-Z Guide for Businesses

Not sure where to begin? You can count on us as a resource in your ecommerce marketing efforts. We’re experts in all social media platforms, including TikTok, and we want to help you every step of the way to get your campaigns up, running and (most importantly) successful! Your brand awareness with TikTok users can go up dramatically by utilizing a well thought-out TikTok ad campaign.

How do you set up an Ads Manager Account?

  1. To begin, click here for account registration.
  2. Click the ‘Get Started’ button on the top part of the right side of the page or in the center of the page. If you’re already logged in with a different account, you’ll need to log out before registering.
  3. Choose your Billing Country/Region, then hit ‘Create’.
  4. Next, you’ll need to verify your email address or phone number. If you have not gotten a verification code after 30 seconds, we recommend you look at your spam folder.
  5. Once you finish your registration, you’ll get a best practice email.
  6. Congrats! You can now create your first campaign by following the on-screen instructions. 
  7. Finally, you’ll be asked to fill in your account information located on the Account Setup page. Once you are done, TikTok will review your account (the average time it takes for review is about one day).

How to create your first advertising campaign with TikTok

  1. Go to ads manager (ads.tiktok.com)
  2. Click create a new campaign
  3. Choose CONVERSION – we always optimize for conversions, because it’s our desired action in e-commerce
  4. Choose optimize for COMPLETE PAYMENT – we always optimize for complete payment, because we want HIGH-QUALITY traffic, which TikTok thinks will make “complete payment”. We trust the AI algorithm
  5. Usually, we go broad (18-55+; no gender; TikTok placement) and heavily focus on testing different advertising materials (videos). Then focusing on scaling the best-performing ones
  6. Also, we do day-parting – when you set up campaigns choose to run the campaign in specific hours. We started running our ads from 6 am to midnight. We don’t want to get EXPENSIVE conversions during the night (usually it’s far more expensive than regular 6-00 hours)
  7. You’re ready to upload your cool ads – put compelling copy, upload the video and press publish – you’re ready to get your first client from TikTok

What type of video ads should you choose first to test? 

In our experience, user-generated content (or UGC) does very well on TikTok. It gets a lot of traction from a variety of demographics (including your target audience), and works well for e-commerce brands looking to get traction on the app. A good place to start with this type of video content on TikTok is asking influencers or other TikTok creators that enjoy your products and even those you might already work with on other social media platforms to film video reviews for your product. This will give your brand even more credibility, and if this influencer has a ton of followers, it will most likely gain you more followers on the app as well in the process. 

Another great way to increase engagement is through a hashtag challenge. Hashtag challenges feature a specific hashtag and then a video showing an action, song, or dance where people challenge others to copy them. These hashtag challenge videos can appear in the “For You” section of the TikTok app along with other feed ads

Putting your best foot forward is important, so showcasing your product in detail by shooting in HD video is crucial. Your video needs to look professional and polished, and the main thing you want to accomplish is having it be beautiful as well as dynamic. Since engagement is (almost) everything on TikTok, everything should be moving quickly and be exciting! You want people to be excited about your product and want to buy, so this is the first step in that direction. 

What to do next?

Don’t rush to any conclusions after just a day or two of ad spend. Seeing how an ad does over at least 3 days is important to gauge its effectiveness. For example, if your daily budget for the campaign (CBO) or adset (ABO) is $50 daily, make decisions after $150 spent. But you may be wondering how to judge the effectiveness of a TikTok ad?

Focusing on the key metrics will give you an unbiased view of how well the ad is performing. ROA (return on advertising spend), CPA (cost per action), and CR (conversion rate). If you’d like to learn more about these metrics and what they mean for your business, check our full guide on how to analyze TikTok ads.

Final Thoughts

If you’re ready to take the next step to advertising on TikTok, Schedule a call with your friends at Evestar. We’d be happy to show you the ropes and get your TikTok marketing efforts off the ground.

Thanks for contacting us!