Facebook has been around since 2004, but even though it’s approaching its 20th anniversary as a website, Facebook advertising has come a long way in a shorter amount of time. In the year 2022, you’d think businesses everywhere would be experts at navigating advertising on Facebook, but that’s simply not the case.
Although there is no one-size fits all approach when it comes to marketing, there are certain guidelines to abide by and mistakes to avoid when creating ads and campaigns on Facebook. To marketers, when we see a mistake in an ad, it’s obvious to us, and we normally know exactly how to remedy it. When you work with an agency like Evestar, we can help you not to commit these easily avoided blunders and set you up for success in your Facebook advertising campaigns journey. Keep reading to learn more about the most common mistakes to avoid in Facebook advertising.