Pretty much everyone has heard of Instagram. It’s one of the most popular social media platforms out there today, and it has over one billion users this year. These numbers are expected only to grow in the coming years. We recommend all of our brands to have a strategy for their presence on Instagram—it’s crucial to make a plan to further your brand when using Instagram. Your loyal followers on other social media channels should be able to recognize you and more importantly, convert! What’s worked in the past may not work now, so we’re letting you in on our insider knowledge on how best to utilize Instagram for your e-commerce brand. Read on for the steps you need to take in order to have a successful Instagram strategy this year for your business.