5 Reasons Why You Should Not Ignore TikTok Advertising Campaigns

April 18, 2022
5 Reasons Why You Should Not Ignore TikTok Advertising Campaigns

It’s no secret that TikTok has taken the world by a storm. Everyone has been talking about it. Launched officially in 2016, this app has made a splash in the social media and marketing worlds with its unique platform, offering a vastly diverse audience from other forms of more traditional social media. There’s a distinctive community felt by users, and the connections people make by sampling content is powerful.

“Going viral” has reached a new definition with TikTok, and there’s a lot of reasons why you should keep it in your advertising arsenal to maintain brand awareness. TikTok does actually offer advertising, and video ads are available to run from 5-60 second videos located in each user’s “For You” feed. Simply ignoring it as a “trendy” platform will make you lose out on valuable leads and business. Here at Evestar, we’ve had a ton of success in making TikTok work for our clients, and there’s a lot of opportunity for more success with the platform. Keep reading to learn 5 reasons why you should not ignore TikTok advertising campaigns.

TikTok is the fastest-growing advertising channel.

While other social media platforms are for sure a safe bet with advertising, TikTok has been experiencing a large amount of growth over the last few years. As of late 2021, nearly half of TikTok users are under the age of 24 and almost a quarter of those regular users are female. According to Hootsuite, the 25-34 age group makes up just over 30%, 35-44 is almost 13%, and 45+ is 9.1%. And with over 100 million users in the United States (and climbing), even the smaller demographics (those over 45 years old) are well into the millions of people.

So what does this mean for your business? It equals a vast audience of people with varying backgrounds, interests, and spending power. Many other businesses are already taking advantage of TikTok as an advertising channel, including businesses from segments like fashion, jewelry, food and beverage, and other direct to consumer brands. Reaching your target audience has never been easier, thanks to the millions of people who engage daily (sometimes for hours) with the app.

TikTok’s increasing number of daily users.

As one of the fastest-growing channels out there, there are such a variety of audiences entering the app daily. From teenagers to grandparents, almost everyone at every stage of life has something to enjoy from TikTok.

There’s even a newer group of “experts” like doctors, lawyers, and financial professionals using TikTok marketing to spread useful content. These experts gain a loyal following by offering content that their users want to see. In the same way, if your business can produce content TikTok users want to see, those with high buying potential will want to follow along on your business’s journey and convert!

Searching for a relatively low-cost form of advertising with a large return on investment? That would be TikTok. And the cost of impressions is fairly marginal — TikTok ads begin at just $5 per CPM. It’s a low cost compared to Facebook (average is around $15) and Google (about $3 on average).

You can start from $20 daily at an ad group level, so it doesn’t require a huge budget to get started with TikTok ads. And the best part is? It’s simple to get started, and a lot of your future customers are already using TikTok on a daily basis. With well-placed ads and great content from your flourishing business, your impressions and eventually conversions will be well worth the time!

TikTok has smart and efficient AI.

Have you ever been served a video or an ad on a social media platform and wondered how it got there? Thank the algorithm. With all of the information being gathered on all of us daily from our internet usage and daily lives, we’re served ads and content that the algorithm thinks are relevant to us. And the TikTok algorithm is especially intelligent. Working like the Facebook algorithm, it becomes smarter and smarter with each new impression, catering our ads to what we deem to be interesting content by our impressions.

With its intelligent algorithm, TikTok can learn all about your potential customers and what they’re interested in, like what kind of pet they have, what style of clothing they like, or their favorite brand of shoes. TikTok seems to know everything about its users, and it even tracks things like watch time to make conclusions about the individuals watching their content. it matches up your business’s carefully curated content to the TikTok users that have engaged with similar content in the past, making for a potential conversion.

TikTok has the highest engagement of users.

If you’ve ever spent any time on TikTok and gotten sucked in for an extended period of time or heard someone talk about their experience, then you’ll know TikTok is one of the most engaging social media apps out there today compared to other social networks. With the rise of influencer marketing and hashtag challenges in the last few years, TikTok has exploded with popularity with users. When looking at all social networks as a whole in terms of engagement, TikTok is really only competing with YouTube right now, putting up numbers as high as 45+ minutes as an average for every TikTok user.

YouTube’s numbers are the closest, with 40 minutes on average per user. But the distinct difference between YouTube and TikTok is the average length of content — for TikTok, everything is under 60 seconds. For YouTube, the average is well above that, so the fact that users on TikTok are so engaged with the app means it’s a platform your brand should be using on a daily basis (if you’re not already).

TikTok Advertising

Final Thoughts

Looking to increase your marketing on TikTok? Schedule a call with Evestar today. Our social media experts would love to help you make your e-commerce goals come true!

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