It’s no secret that TikTok has taken the world by a storm. Everyone has been talking about it. Launched officially in 2016, this app has made a splash in the social media and marketing worlds with its unique platform, offering a vastly diverse audience from other forms of more traditional social media. There’s a distinctive community felt by users, and the connections people make by sampling content is powerful.
“Going viral” has reached a new definition with TikTok, and there’s a lot of reasons why you should keep it in your advertising arsenal to maintain brand awareness. TikTok does actually offer advertising, and video ads are available to run from 5-60 second videos located in each user’s “For You” feed. Simply ignoring it as a “trendy” platform will make you lose out on valuable leads and business. Here at Evestar, we’ve had a ton of success in making TikTok work for our clients, and there’s a lot of opportunity for more success with the platform. Keep reading to learn 5 reasons why you should not ignore TikTok advertising campaigns.