Launched an Online Baby Formula Brand and Scaled Its Presence via Facebook Marketing

Challenge

My Organic Company specializes in selling European Baby Formula to customers located in the United States. They carry brands including but not limited to: HiPP, Kendamil, and Holle and Loulouka.

Solution

After conducting a thorough analysis of the competitive landscape, the Evestar team noticed that many of their competing vendors distributed media spend towards Google campaigns. Having recognized that this approach delivers higher CAC, we proposed to launch aggressive Facebook campaigns.

This particular product allowed for accurate targeting, an opportunity to reach customers through the art of storytelling and best of all, a shorter sales cycle.

For each Facebook campaign, we placed a strong emphasis on delivering creative content that was engaging, attention capturing and of course, informational.

We focused on creating viral ads that involved babies and their first meals that got us high CTR and cheaper CPMs – strong campaign performance.

To increase conversion rates, the team committed to fostering a lead capturing environment through various email and SMS initiatives.

Summary

  • Website Redesign
  • Lead capture
  • Ad Creation
  • Facebook campaigns
  • Email marketing
  • SMS marketing

Results

Within the first few weeks of working together, the Evestar team successfully doubled the client’s monthly revenue.

Numbers:

  • x3

    Growth in 3 months
  • x4

    Facebook ROAS
  • 40%

    Subscription Rate
  • $150,000+

    Monthly Revenue

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