Solution

To support the MASQD launch, we implemented a series of initiatives designed to reach customers across various digital touchpoints. We led with digital campaigns across Facebook to quickly scale budgets and later expanded into Pinterest to diversify reach. To nurture leads and maximize sales, we set up multiple email and SMS automation flows. Additionally, we optimized CRO to maximize AOV.

While running FB ads, we were confronted with restricted policies around face masks. This required the team to act nimbly and with acute attention to detail in order to ensure campaigns were scaling despite limited real estate on Facebook. There was a continuous need to swap out creatives as the campaign moved forward; however, this only further fueled the team’s creativity in which we developed viral ads that catapulted campaign success.

In cooperation with the brand’s PR team, we leveraged widely circulated press covering top influencers like Bella Hadid and Jennifer Lopez sporting MASQD product. Harnessing the power of influencer marketing to amplify brand presence resulted in explosive growth. By the end of the initial launch, we successfully repositioned the brand narrative to become one of the first companies on a global scale to promote masks as a fashion accessory.

Summary

• Ecommerce Infrastructure Set Up
• Facebook/Instagram Campaigns
• Pinterest Ads
• Email Marketing
• SMS Marketing
• Influencer Marketing