Accelerated Property Management Revenue by Launching Digital Marketing Acquisition Campaigns

Challenge

FYVE is a property management brand that was introduced to market through a series of acquisitions consisting of smaller property management companies. Evestar was recommended as a leader in helping to build and develop brands from scratch. In addition, the team was tasked with kickstarting campaigns specifically focused on boosting lead gen.

Solution

Evestar developed a brand identity strategy which also consisted of developing creatives such as the FYVE.

To boost brand awareness as well as solidify a strong presence in a notoriously competitive landscape, the team launched initiatives to help develop their brand positioning.

We managed the ideation, development and execution of the brand website.

To support business development, we implemented a cohesive sales process to be used internally by the sales team using Hubspot.

A phased hiring strategy was introduced along with an extensive training approach to help strengthen sales team performance.

We developed and executed a series of successful lead generation campaigns via google and facebook.

A/B test lead gen campaigns to test phone call lead conversions VS lead forms.

Backlink and guest blogging initiatives to increase organic traffic.

Summary

  • Branding
  • Brand positioning
  • Google Lead Gen
  • Facebook Lead Gen
  • Hubspot sequence campaigns
  • Social Media

Results

The Evestar team has continued to deliver significant results with FYVE experiencing steady growth on a consistent monthly basis.

Numbers:

  • x3

    Annual Growth
  • 352,926

    Google Ads Impressions
  • 51,320

    Facebook Impressions
  • 10%

    RFP Rate

“Evestar’s team has proven extraordinarily gifted with building a new Brand and expanding our market presence. They are responsible for every aspect of marketing efforts, including branding, website design, development, lead management and collateral.”

Albert Spell

Owner

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