FYVE

Accelerated Property Management Revenue by Launching Digital Marketing Acquisition Campaigns

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Challenge

FYVE is a property management brand that was introduced to market through a series of acquisitions consisting of smaller property management companies. Evestar was recommended as a leader in helping to build and develop brands from scratch. In addition, the team was tasked with kickstarting campaigns specifically focused on boosting lead gen.

Solution

Evestar developed a brand identity strategy which also consisted of developing creatives such as the FYVE.

To boost brand awareness as well as solidify a strong presence in a notoriously competitive landscape, the team launched initiatives to help develop their brand positioning.

We managed the ideation, development and execution of the brand website.

To support business development, we implemented a cohesive sales process to be used internally by the sales team using Hubspot.

A phased hiring strategy was introduced along with an extensive training approach to help strengthen sales team performance.

We developed and executed a series of successful lead generation campaigns via google and facebook.

A/B test lead gen campaigns to test phone call lead conversions VS lead forms.

Backlink and guest blogging initiatives to increase organic traffic.