Accelerated Property Management Revenue by Launching Digital Marketing Acquisition Campaigns
FYVE is a property management brand that was introduced to market through a series of acquisitions consisting of smaller property management companies. Evestar was recommended as a leader in helping to build and develop brands from scratch. In addition, the team was tasked with kickstarting campaigns specifically focused on boosting lead gen.
Evestar developed a brand identity strategy which also consisted of developing creatives such as the FYVE.
To boost brand awareness as well as solidify a strong presence in a notoriously competitive landscape, the team launched initiatives to help develop their brand positioning.
We managed the ideation, development and execution of the brand website.
To support business development, we implemented a cohesive sales process to be used internally by the sales team using Hubspot.
A phased hiring strategy was introduced along with an extensive training approach to help strengthen sales team performance.
We developed and executed a series of successful lead generation campaigns via google and facebook.
A/B test lead gen campaigns to test phone call lead conversions VS lead forms.
Backlink and guest blogging initiatives to increase organic traffic.
The Evestar team has continued to deliver significant results with FYVE experiencing steady growth on a consistent monthly basis.