As Covid19 continues to repress life as we know it, consumers continue to display a unique shift in spending patterns since the involuntary retreat first began. A theme that’s been of particular interest to marketers is the impact that length of time spent housebound is having on purchase intent. From basic supplies to apparel, the way in which consumers assign necessity to items has undergone significant changes since the pandemic’s inception.
It’s suggested that our purchase intent is motivated by the subconscious mind as we look to buy things that we think are necessary or will bring about some form of instant gratification. However, as self-isolation persists, there’s been a noticeable spike in allotting for more indulgent purchases. From alcohol to apparel, brands are working to understand these shifting patterns and stay ahead of the subconscious to predict the next essential trend.