Developed Business Class’s B2B channel – Corporate Travel Department
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- Year:
- Services:
Challenge
Having focused exclusively on a B2C audience, this particular client was looking to expand their scope by introducing a B2B pillar. To support this effort, the Evestar team strategized around an initiative to release a B2B product called Executive Edge. This platform was dedicated to small and medium sized enterprise businesses looking to increase volume of ticket sales and auxiliary services.
Solution
We conceptualized and executed a sophisticated product roll out plan.
To streamline efficient communication, Hubspot was integrated with their CRM.
A multiple phase hiring strategy was introduced along with an extensive training approach to help strengthen sales team performance.
To align with business development initiatives, we generated a comprehensive script to support outreach efforts.
We planned to drive lead gen through a campaign-driven funnel leveraged across various platforms.
A series of automated email flows were developed to maintain relevance at different stages throughout the customer journey.
Upon implementing a partnership with IATA, we developed a campaign to introduce the product to travel agents.
Summary
- CRM selectionHubspot integration
- Partnership with IATA
- Sequence campaigns
- Nurture campaigns
- Facebook Ads
Results
We successfully launched the B2B product just prior to the global pandemic’s interruption. Due to COVID19’s impact on the travel industry, campaigns were temporarily paused and will resume once travel restrictions are lifted.
Previous work