5 Advantages Of Working With A Fort Lauderdale Marketing Agency

January 13, 2022

Throughout the last two years, Fort Lauderdale’s top marketing agencies have helped to fuel significant growth for local businesses throughout South Florida. Prior to the pandemic, many small and medium enterprises (SMEs) relied on either an in-house non-specialist or internal team to support their marketing outreach. However, as more consumers switch to online shopping in the wake of Covid, businesses looking to perform competitively within the ecommerce landscape may want to consider investing in an agency.

But first…what benefits do these marketing agencies have over traditional advertising?

1. Stronger Return on Investment

There’s a growing wave of digital marketers offering services to help manage clients’ advertising initiatives. While it can be helpful to hire a consultant to support a specific area of your business, relying on just one individual to manage a job that requires an entire team can become a headache for everyone involved.

This is one of the main reasons why many successful businesses choose to instead work with a reliable marketing agency. By outsourcing the entire campaign, along with the insight collection and analysis, businesses can skip the arduous task of building and maintaining a marketing team. The result? Larger return on a smaller investment.

2. Cutting-Edge Techniques and Tools

Marketing agencies hire people who know what they’re doing. These agencies outfit them with the best tools to get insights, find target demographics, and get the copy in front of the right people. On their own, these tools can be pretty pricey, and if they’re being used for just a single company, it seems like a waste of investment to buy them.

However, ad agencies can mitigate this cost by allowing your company to benefit from these tools by just paying the fee to hire the agency.

3. Creative Muscle

If you’re a creative type, you know how difficult it can be to come up with new ideas. You also understand that marketing has to reinvent itself to remain relevant. That’s why these premier Fort Lauderdale agencies hire people based on their ability to develop innovative designs and marketing approaches.

With these talented professionals working on your campaign, you won’t have to worry about developing your own creative staff. You can even pitch them ideas and see what they can do with them. It’s a win-win situation for a business owner who doesn’t have the time or energy to dedicate to a creative enterprise.

4. Accountability

Marketing can be a black hole for businesses if they aren’t careful about their ad spending. Media Week reported that the second quarter of 2021 saw $123.3 million wasted in ad spending.

With clients spending so much money, many agencies actually build accountability into their budgets so that they can track where that money goes. Thus, hiring a marketing agency ensures that you can get an itemized breakdown of how the budget was spent and what the company contracted to show for it.

5. External Perspective

It’s common to hear people talk about being too close to a project. Oftentimes, they can’t see the forest from the trees. When it comes to a business, an owner or manager might be too close to properly understand how the public and the customers see the business. Above all, a marketing agency can help manage those expectations.

It can better understand what the world at large thinks about the company. This, in turn, can help to inform the business what they need to change for the public to see them in a better light.

Choosing the Right Marketing Agency

Selecting a marketing agency in Fort Lauderdale that can cater to a wide range of industries is a task in itself. Luckily, some agencies can cover most if not all industries based on their approach to marketing. Evestar offers a unique approach to marketing that focuses on results. Give us a call today to find out how we can benefit your company’s marketing campaigns.