Budgeting Facebook Ads
Having the freedom to set your own rate to pay for advertising can be very helpful for the operation of your business. Figuring out your budgets, though, can look different with Facebook options.
Before you start publishing your ads, Facebook allows you to set various budgets on a variety of methods when it comes to cost including:
- – Campaign & ad set budgets
- – Daily budgets
- – Lifetime budgets
Between your campaigns and ad sets, you can decide how to budget them with the daily or lifetime options. The beneficial aspect of using Facebook Advertising is that they allow you freedom in their options beyond just budgeting, allowing you to optimize content and your brand more effectively.
Measuring Facebook Ads for Success
Understanding your ad performance is crucial to continue optimizing content for greater conversion, and Facebook makes it easy to check the status of how well your ads perform.
One of the features Facebook Advertising uses is called ad manager. Facebook ad manager lets you closely monitor the ads that you have run and allows you to look at specifics like demographic breakdowns, metrics, and cross-platform performance.
Ad manager gives its users a more in-depth look at the overall performance of the campaigns and what works or needs to be changed. If you are new to using Facebook Advertising, they offer a free course for users to take that demonstrates how to use advertising on the platform from scratch to better reach consumers.
Facebook advertising works to not only show you the performance of ads on their platform but ad performance on other platforms you use as well, like TV or social media programs. This way you can better optimize your content and know confidently where your ads have better success that is not just limited to Facebook.
Creating the Perfect Funnel for Facebook Ads
Getting consumers to click on your page to buy your product is the ultimate goal with using Facebook Advertising. But having consumers buy your stuff off the first ad they see is highly unlikely, which is why you need the perfect sales funnel.
Facebook ad funnels work to get you more clicks and purchases through their three stages: Top, Middle, & Bottom.
- – Top Funnel – raising awareness of brand through video or picture ad
- – Middle Funnel – the consumers that do click become more engaged through messaging or signing up for your newsletter
- – Bottom Funnel – where conversion happens through purchases or referrals
Having success through Facebook’s ad funnel is achievable. However, you need to set your content up correctly. You need to keep your target audience in mind and produce relevant content. When you use Facebook’s ad funnel to start spreading awareness, you are taking the first step. You can achieve conversions with this powerful platform with the right approach.
Think about it: your ads are going to interrupt people who are on the app scrolling just for pleasure. When you create your content and partake in Facebook marketing, you should make it memorable, powerful, and engaging.
The Bottom Line
Facebook is a mighty tool marketers can use to optimize business growth. With the platform’s 2.8 billion users, there’s no way you shouldn’t be able to reach your intended audience. And see conversions happen as a result.
Facebook has beneficial features to help make the marketing process easier and more helpful for you. Plus, it can also be a more cost-efficient way to advertise. Every day more businesses are growing a presence online to reach more consumers in a social media-influenced world. And these businesses are achieving great success from that decision.
Starting your online presence on Facebook has the ability to take your advertising to the next level. You will achieve optimization and conversion to meet the needs of your business while maximizing your advertising success. Take advantage of the easily accessible features Facebook Advertising offers and start watching your business grow by the day!
We hope you enjoyed our 2021 Facebook Advertising Guide.
Evestar – an eCommerce marketing agency in Fort Lauderdale. Working with clients globally and having a proven track record of success.