- Performance based initiative - no more paying influencers per post
- Creative production savingsThis is #1 pain point for DTC brands trying to scale on paid social channels
- UGC sourcing savingsUGC influencers charge per video, and are hard to scale within the budget unless there is a large paid media budget
- Expensive influencer software savings
- META ad spending savings - finally controlled CAC!
- No necessary in-house employees to manage creative sourcing and influencer marketing
- New revenue stream from affiliate marketing