While longstanding social marketing favorites include the likes of Instagram and Facebook, Pinterest is creeping its way to the top of our favorites list, and we think it will do the same for you. Having just hit $1 billion in revenue in 2019, according to NASDAQ, this platform is doing well and is only growing. Let’s take a look at five reasons why you should be running Pinterest campaigns this year, featuring real-world examples.
THERE ARE SO MANY PEOPLE
Turns out, there are a lot of Pinteresters out there. According to Pinterest insights, there were 300 million monthly active users in 2019. And there are a whopping 200 billion-plus Pins for users to peruse. While young women make up the majority of this audience (which is perfect for Noli), more and more men are joining every day. In fact, men currently account for about 50% of Pinterest’s new signups. More great news on the demographic-reach front, two-thirds of the audience is outside of the US. So, if you’ve been hoping to market your product globally, this is the perfect place to do it.
THEY’RE READY TO SPEND
In the words of our new favorite platform, “People come to Pinterest open-minded and ready to make decisions.” That would explain why their average order value (AOV) is $50 — higher than that of any other social platform. The high AOV is also explained by the high buying power of its user base as 40% have an average household income of over $100,000 and 39% are reportedly more likely to be active retail shoppers.
As one of the top social media agencies, we’ve found that the open-minded nature and stacked wallets of Pinterest users are great for Noli, and we think it will be great for you, too. We’ll end this section with one more fun stat because it’s just too good. Of Pinterest’s weekly users, 83% report having made a purchase based on Pinterest content!
ORGANIC WORKS GREAT & IS FREE
You can see great results without spending a dime. Seriously. Pinterest says that the average time their users spend on the platform is about 14.2 minutes. During that time, they are scrolling, Pinning, sharing, following and clicking through to 3rd party sites like yours.