ROAS <= 4
October 15, 2019
Depending on your AOV and level of spend, this is likely a decent level to be in. We also consider this type of ROAS to hold the highest level of opportunities to push even higher. Here’s why: your current return implies the market wants what you are selling. But are you really optimizing campaigns the way they should be? How is your funnel structure? Is your creative delivering low CPMs and high CTRs? Is your website fully optimized to maximize conversions? Let’s discuss these points on a call.