ROAS <= 2
October 15, 2019
This is a pretty underwhelming return on your ad spend and something we should discuss further. Depending on your AOV and conversion rate, there are likely big opportunities we can help you identify. You might want to explore more digital avenues, say Google Ads to identify search-driven, low hanging fruit opportunities. That and of course optimizing your Facebook campaign to get you over that 2x ROAS benchmark quickly.