OnPoint is a property management brand that was introduced to market through a series of acquisitions consisting of smaller property management companies. Evestar was recommended as a leader in helping to build and develop brands from scratch. In addition, the team was tasked with kickstarting campaigns specifically focused on boosting lead gen.
- Evestar developed a brand identity strategy which also consisted of developing creatives such as the Onpoint logo
- To boost brand awareness as well as solidify a strong presence in a notoriously competitive landscape, the team launched initiatives to help develop their brand positioning.
- We managed the ideation, development and execution of the brand website
- To support business development, we implemented a cohesive sales process to be used internally by the sales team using Hubspot
- A phased hiring strategy was introduced along with an extensive training approach to help strengthen sales team performance.
- We developed and executed a series of successful lead generation campaigns
The Evestar team has continued to deliver significant results with OnPoint experiencing steady growth on a consistent monthly basis.
Mistakes to avoid once you’ve raised Series B
No-nonsense guide written by Evestar’s Founder & CEO who founded a billion-dollar startup