As a luxury ecommerce apparel company focused on lifestyle pieces for children, Mama Luma is looking to scale the brand in the United States and globally.
- We leveraged the Shopify, Klaviyo and Attentive platforms to develop a strong ecommerce environment
- We integrated the attentive lead form to boost lead generation.
- A strategy was put into place to develop a fishing net environment through various email automation flows. Series included Welcome Flow, Cart Abandonment, Win Back and Post Purchase.
- CRO: AOV increased by optimizing on site conversion rate.
- We launched prospecting campaigns and retargeting campaigns utilizing Facebook ads.
- To amplify brand reach across social, the team launched an influencer marketing campaign. By partnering with well-known mommy influencers with age-appropriate daughters, the goal was to boost brand awareness and drive sales.
- We also implemented Google shopping campaigns and display retargeting.
Since we first began working with this brand, we’ve steadily increased revenue and on-site conversion rates. As this is a newly added account, we look forward to updating results to reflect progress in the coming months.
Mistakes to avoid once you’ve raised Series B
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