LIVLY came to Evestar with an appealing looking brand and website that required major backend work. Our main objective was to optimize their e-commerce solutions and start leveraging valuable first-party data. To put a greater emphasis on effective marketing campaigns, Evestar cleaned up LIVLY’s first-party data and optimized its web environment to enable easier customer segmentations and revenue tracking. Evestar switched the LIVLY website over to an industry-leading e-commerce platform. We also worked diligently to re-index all products so as to improve SEO rankings and increase organic traffic to the site.
Evestar also produced two videos to launch LIVLY’s first digital marketing campaign. The first video was themed around an extraordinarily powerful moment – when a mother and child’s skin touch, ever so gently, for the very first time – a sensational and touching concept, if you will. The creation of this original content reinforced their brand positioning and ultimate mission – to provide children a comforting life, whether through the soft touch of- and contact made by- their loving parents, or through the baby’s first, super-soft, high-quality pima-cotton clothing. The second film was a fun, stop-motion piece designed for a 2018 holiday season campaign. It illustrates a playful children’s brand and showcases beautiful LIVLY packaging while encouraging holiday sales.