Celebrity housewife, real estate mogul, and interior designer Jill Zarin launched her contemporary rug collection in 2017, selling her artful pieces through a third party e-commerce platform. Jill’s business relied on a rather basic ‘informational’ website – built for her fans – that simply featured her blog, social media and PR media kit.
Jill and her fans, however, were not completely satisfied with the site’s design, functionality or what was ultimately a cumbersome and broken user experience; when opting to purchase Jill’s rugs through the site, her fans were being redirected to another site in order to complete their shopping transactions. This was not optimal or advisable, to put the matter plainly.
And, this is when Jill retained Evestar to completely rebuild her website, update her logo and make design adjustments to match the signature style of her rugs, all while creating a fully integrated e-commerce environment that would do well to improve the entire experience for her loyal online shoppers. One might say that Jill’s selection of Evestar a la carte services (the Seeds) “really pulled the room together.”