Before coming to Evestar for help, Cross Atlantic Solar had no website, limited branding, and did not have their unique brand story published on their website. CAS was also in dire need of finding ideal customers and prospects, not to mention its need for being more easily found by those looking. Their sales strategy seemed to rest on purchasing third-party leads – a cost that would continue to increase every month.
That, and let’s not forget today’s indispensable need to provide the consumer with an edge
over the competition – something Evestar brought to light for them. Finally, CAS did not have a centralized CRM system to help its sales team better manage its pipeline; the company relied heavily on spreadsheets.
In the first 0-30 days, Evestar redesigned the Cross Atlantic Solar website and crafted their powerful story so as to differentiate them from their competition. Simultaneously, we focused on
selecting the right CRM for CAS before building their new, centralized Sales, Marketing and Analytics System.
In the next 30-60 days, Evestar launched Cross Atlantic Solar’s social media platforms, focusing on relevant SEO content generation in order to help generate inbound leads.
In a final 30-90 day period, Evestar launched a CAS digital marketing campaign that focused on PPC and Facebook ads, activating an effective inbound lead machine.
Mistakes to avoid once you’ve raised Series B
No-nonsense guide written by Evestar’s Founder & CEO who founded a billion-dollar startup