The past few years have been challenging for everyone. The struggles of individuals are well-known, while small and medium sized businesses in the South Florida area have dealt with their own unique challenges. Thousands of brands closed their storefront locations due to COVID-19 restrictions. With no way for them to make money and pay the bills, businesses had to fully embrace e-commerce if they wanted to survive. Digital commerce was already on the rise as more and more consumers realized how convenient it is to get the products and services they need online.
Through digital marketing, businesses could not only survive, but they could actually build a new method of distribution that they controlled, as an online presence would be generally unaffected by fluctuations to their physical space. This new distribution channel is enticing, but it still largely depends on having the right resources and using digital marketing channels correctly. Many of these small and medium-sized businesses in Fort Lauderdale do not know the best way to approach e-commerce marketing, but that’s where Evestar comes in.
What Is An E-Commerce Digital Marketing Agency?
An e-commerce marketing agency is like any other digital marketing agency, only focused more on e-commerce markets. It requires a lot of skill to get a business’s message in front of the right audience. At Evestar, we know that the internet offers endless opportunities for growth, and we want to help you take advantage of everything it has to offer. We’re a full-service agency that specializes in strategizing with our clients, producing great work, and growing their profits. Many of our clients are small and medium businesses in the Fort Lauderdale area that want to carve out a part of the e-commerce market for themselves. An e-commerce marketing agency like Evestar can help you get there. Keep reading to learn more about the unique services that we offer.
Services Offered by Evestar
As a premier digital marketing agency in Fort Lauderdale, we provide various support services to our clients. Among the services provided:
Search Engine Optimization
(SEO) Websites are nothing without their content, and SEO ensures that content is seen by people who search for particular keywords. SEO is complex, but you’ll rank for the keywords you want with a partner like Evestar on your side. Let our SEO experts get your website to the top ranking on the most popular search engines.
Email and SMS Marketing
Forbes suggests that email marketing will continue to grow in 2022. Taking advantage of this growth requires a skilled team, and Evestar has just the professionals you need to capitalize on email and SMS marketing in the coming year.
TikTok Media Buying
TikTok has exploded in popularity, and many businesses are only just coming to grips with using this social media channel for sales. Evestar’s trained staff can offer you converting UGC ads alongside a funnel structure designed for turning your visitors into buyers. Take advantage of this goldmine with Evestar’s tactics.
YouTube Ad Buying
YouTube remains one of the most popular social media marketing sites because of its focus on video ad marketing. Evestar uses a unique combination of machine learning and data aggregation to find the ideal audience for your product or service. We maximize the performance of marketing campaigns using our unique approach to YouTube marketing.
Facebook Ad Buying
Facebook ads have some of the most precise targeting metrics of any advertising medium. However, these ads require constant refreshing to remain relevant and capture the target demographic. Evestar is a Facebook preferred agency, giving us unique insights into what makes those ads work. Partnering with us gives you better results on your targeted Facebook ads.
Pinterest Ad Buying
Despite being lesser used in social media marketing, Pinterest has seen some popularity recently because of its low traffic cost (CPM model). Evestar capitalizes on this lowered cost to offer our clients a viable third channel or a unique first channel to get in touch with their core audience.
Ad Creative
Ads are more than just the copy that people read. They’re the visuals that accompany every word. Evestar offers an in-house ad creative department that knows what works and what doesn’t in the world of social media. Let our in-house professionals bring your story to life.
How To Choose The Best
E-Commerce Marketing Agency In Fort Lauderdale?
The best e-commerce marketing company is holistic in that it can both focus on the full scope of a business’ marketing strategies, while remaining highly specialized. It will find the best, most cost-effective, and most efficient delivery of ads to target audiences. With Evestar, we are all about getting you results, which will be visible in performance metrics and, most importantly, your bottom line. We do this with our holistic approach to marketing. Through art we create, we capture the imaginations of your prospective (and current) clients. We then implement scientific strategies to buy media in the most effective ways for your business to reach territories that you could previously only dream of. We create a business’s profile, and through dedicated ads, content marketing, and social media posts, we build a persona that stands the test of time. Our results aren’t just in converted buyers. It’s in the marketing reputation of the brand itself.
Why Do Online Businesses Need An E-Commerce Marketing Agency?
Online businesses don’t have a physical storefront and rely on digital means to market their products and services. However, the digital realm is a highly competitive space. Due to the inherent fickle nature of search engines and social media algorithms, a business needs to be ingrained in that world in order to best access the buyers on those platforms. The alternative is spending exorbitant sums of money on trial and error techniques, and then operating at a desirable profit margin and growing to scale are no longer viable. An e-commerce marketing company gives these small businesses an edge, allowing them to locate their core audience and market to them. Evestar offers a one-stop-shop where an online business can access cutting-edge marketing techniques at an affordable cost.
What Is The Benefit Of Moving a Business To Fort Lauderdale?
Fort Lauderdale is one of the bustling metropolises of Florida. But what does Fort Lauderdale have that makes it so attractive for businesses?
- Accessibility: With so many people moving to the state, a large populace makes it easier for an online business to pinpoint its target demographic and market to them.
- Leisure: After a hard day at the office, a business person just wants to relax. Fort Lauderdale has some of the best beaches in Florida, and their beach bars are the stuff of legend.
- Low Tax Rates: Florida offers a low corporate tax rate – one of the lowest in the country. Businesses would keep more of their profits if established within this state.
- Booming Economy: Florida has become one of the few states to recover from COVID with an economic boom. Fort Lauderdale’s booming economy means more spending, resulting in better business opportunities.
- Abundant Space: Lots of land and warehouses and plenty of 3pl companies, allowing businesses to grow to scale at a desirable rate.
What Are The Key Tourist /Sightseeing Sites In Fort Lauderdale?
It’s not all about the business, however. Fort Lauderdale also has a little something for getting away. Among the things that residents can experience in Fort Lauderdale are:
- Riverwalk Arts and Entertainment District: Holding several of Fort Lauderdale’s artistic attractions, this area is free to enter, although individual buildings may require an entry fee.
- Gulfstream Park: If you’re into horse races, this is the spot to be. Gulfstream Park opened in 1939 and offers world-class racing to this day. You can also have dinner here in the evening.
- Fort Lauderdale Beach: While it might be occasionally crowded, Fort Lauderdale Beach remains one of the premier attractions in the city. A much more mellow version of Miami Beach, this beachfront is perfect for relaxation or enjoying the sea spray in your face.
Make Evestar Your Choice For A Fort Lauderdale E-Commerce Marketing Agency
Whether you’re moving business here or just want to tap into the growing Fort Lauderdale market, Evestar has got you covered. With staff experienced in several online marketing channels, we can help you grow your profits.
Some notable Fort Lauderdale clients whom we have helped with their online presence are Bertigo, Surfstyle, and Cleanyst. If you want the best digital marketing company that Fort Lauderdale offers, schedule a call with us. Let’s help you make a splash in Florida.
