User guide
Get started with EVY in four steps
EVY is an AI creative team for DTC brands. Once connected to your Klaviyo account, EVY analyzes your real store and marketing data to generate creative strategy, ad concepts, on-brand copywriting, and weekly performance reports — no generic prompts, no manual data entry.
Create your EVY account
- Go to app.evestar.com and sign up with your work email or Google account.
- Complete the short brand onboarding: your website, product category, and target audience. EVY uses this to build your initial brand profile.
- You’ll land on your brand dashboard — this is where all strategies, concepts, and reports will live.
Tip: the more complete your brand profile, the more specific EVY’s outputs will be. You can refine it any time under Brand Setup.
Connect Klaviyo
- In your EVY dashboard, open Client Settings → Integrations.
- Click Connect next to Klaviyo and authorize access via OAuth — no API keys to copy or paste.
- Once connected, EVY syncs your flows, campaigns, and performance data. The initial sync usually takes a few minutes.
EVY uses your Klaviyo data to:
- Map your existing flow and campaign architecture
- Benchmark performance against revenue targets
- Ground its strategy and copy recommendations in your real numbers
Privacy note: EVY reads your marketing performance data to generate strategy. Only aggregated patterns are sent to AI providers — never personally identifiable customer data.
Connect your other data sources
EVY works best with full context. From the same Connectors page you can connect:
- Shopify — product catalog and store data for on-brand ad concepts and copy
- Meta Ads — live ad performance for creative analysis and weekly reports
- Triple Whale — attribution data for deeper performance insight
Each connection is optional, but every added source makes EVY’s recommendations more precise.
Generate your first outputs
You’re ready to put EVY to work. From your dashboard, try any of these:
Klaviyo flow & campaign strategy
Set your revenue target and EVY generates a prioritized flow and campaign plan based on your current Klaviyo setup — what to build, what to fix, and what to test first.
Competitor analysis & creative strategy
Add 2–3 competitors and EVY analyzes their active creative approach, then produces a strategy that positions your brand against them.
On-brand copywriting
Generate ads, emails, landing page sections, or VSL scripts — written in your brand voice and informed by your connected data.
Weekly ad performance reports
Receive an automated weekly breakdown of what’s working, what’s fatiguing, and what to produce next.
What’s next
- Refine your Brand Setup to sharpen EVY’s voice and positioning
- Create your first Campaign to brief EVY on a specific launch or promo
- Invite teammates from Settings → Team