Lolita Petrossov is a proven entrepreneur. In 2013, alongside her husband, Sergey Petrossov, Lolita co-founded JetSmarter, a private aviation booking platform. With Sergey as CEO and Lolita as COO, the couple built their brand from a small, three-person team to a 300-plus team “unicorn” startup, valued in the billions. A disruptor in the private aviation space, JetSmarter rapidly became one of the biggest and fastest thriving – not to mention most marketed – brands in Florida. As head of marketing, operations and sales, Lolita led numerous initiatives at JetSmarter, including pushing performance to the top by working with a variety of outside digital marketing agencies and JetSmarter’s in-house marketing and sales teams. Lolita and her in-house marketing department surpassed AORs in terms of faster, more measurable results while the large, traditional agencies’ “call all the shots” tactics fell short. The arguably more ambitious small shops’ effects also were underwhelming.
While Lolita’s team chased growth, her contracted digital marketing agency chased impressions. Lolita learned that the operating structures of traditional agencies did not meet the demands of a startup with off-the-charts growth, nor did they deliver metrics that mattered – simply because they didn’t understand the core of the business.
Along with her lean, mean team of in-house marketing experts, Lolita implemented well-devised marketing and sales strategies until their baby was triumphantly acquired by Vista Global, extending the group’s product offering into the $11 billion on-demand corporate flights sector. It’s no wonder JetSmarter’s industry-leading digital app was downloaded more than two million times. Lolita’s team never stopped forging ahead to meet their ultimate objective of being acquired.
It was the passion, the purpose and the people that gave Lolita the will to do it again. As a growth marketing and sales expert who hires all the right professionals, Lolita makes all the right moves and breathes real life and promise into the brands/businesses that decide to follow her brilliant team’s lead all the way to the bank.
And so, Evestar is born…